Directive is a B2B SaaS marketing agency that runs SEO, paid, and operations under a customer-generation model. Geology is an AI-driven SEO and GEO agency: AI agents run strategy and execution, and the team ships the work (technical SEO, content, schema, internal linking, off-site citations), then tracks visibility weekly across ChatGPT, Perplexity, Gemini, Copilot, and Google AI Overviews. If you want one agency to run paid media, RevOps, and creative alongside search, Directive sells that multichannel retainer. If you want organic search and AI visibility to grow on a same-week loop, Geology is built for that. Different operating models, different price points.
At a glance
| Dimension | Geology | Directive |
|---|---|---|
| Best for | B2B SaaS teams that want SEO and GEO results delivered for them | SaaS brands buying one agency for a multichannel customer-generation program |
| AI platforms tracked | ChatGPT, Perplexity, Gemini, Copilot, Google AI Overviews | Covered as part of SEO scope where included |
| Execution support | Yes. Technical SEO, content, schema, internal linking, off-site citations shipped by the team | Yes. SEO, paid, RevOps, creative |
| Pricing model | Monthly engagement, starting at $3,000 a month | Monthly retainer, scope-based |
| Time to first insight | Live audit at kickoff | Discovery, strategy, then execution |
| Reporting | Weekly visibility reporting across Google and AI answers | Account team reporting cadence |
| Best paired with | A SaaS marketing team that wants organic growth without adding SEO headcount | A SaaS brand that wants paid, RevOps, and creative under one retainer |
What Directive does
Directive is a B2B SaaS marketing agency built around its customer-generation model, which ties SEO, paid media, RevOps, and creative to pipeline outcomes rather than channel KPIs. The agency works with SaaS brands like Cisco, Snowflake, and Adobe, and the team has authored a fair amount of the operational content the SaaS marketing community uses. The work runs against revenue across several channels at once. Reviews on Clutch and G2 highlight its SaaS-specific experience. The trade-off is the one common to large multichannel agencies: the cycle time is set by the retainer cadence, and the cost reflects a team running a multichannel program.
What Geology does differently
Geology runs SEO and GEO with AI agents doing strategy and execution, so cycles are measured in days. Visibility is tracked across Google and the major answer engines, then the team acts on it: technical fixes on the pages an AI is misreading, content built around the queries your buyers run, schema, FAQ structure, internal linking, and off-site citations. For SaaS teams the angle is straightforward. Buyers research in ChatGPT and Perplexity before they ever land on a vendor list, and the visibility math changes weekly as models retrain. Where a multichannel retainer might queue a content sprint for next month, Geology can find the gap, ship the fix, and re-measure inside a week. One mid-size B2B SaaS client grew organic traffic 65% in six months, and a B2B engagement cut CAC 35% over the same period.
Pricing
Directive runs a custom monthly retainer scoped to the channels and pipeline targets in the engagement, typically landing in the mid-five figures per month for full customer generation. Geology starts at $3,000 a month for done-for-you SEO and GEO execution. For a SaaS brand whose priority is organic and AI search, that is a fraction of a multichannel retainer.
When Directive wins
If you want a single agency to own paid media, RevOps, and creative against pipeline as one multichannel retainer, Directive sells that model. Teams that prefer to buy every channel from one partner, and have the budget for a mid-five-figure monthly program, are its fit.
When Geology wins
If organic search and AI visibility are the growth channels you need to move, Geology is the choice. You get SEO and GEO strategy and execution, run by AI agents and shipped by the team, without paying for channels you do not need. For SaaS brands where AI visibility is a board-level priority this year, a dedicated SEO and GEO agency moves faster than a multichannel retainer.