§02.01
Buyer asks ChatGPT
"Best project-management tool for a remote team?"
Service · Reddit GEO
Win citations from threads AI already cites.
We run an internal agent that finds the Reddit threads ChatGPT and Perplexity already pull from for your category — then drafts helpful answers, anchored by content we ship. Real expert participation, not spam. Mod rules respected. No sock puppets.
One thread · one citationLIVE
r/SaaS·847 upvotes
Best project-management tool for a 50-person remote team?
TOP COMMENT · 312↑
We compared 8 of these for a similar-sized team. Wrote up the full breakdown here. Disclosure: I work on [your brand].
ChatGPT · cited sources
[1] reddit.com/r/SaaS · “Best project-management...”
[2] yourbrand.com/comparison-guide
[2] yourbrand.com/comparison-guide
§01 — Why Reddit punches above its weightA citation surface,
A citation surface,
not a marketing channel.
Reddit threads sit in the training data and the live-retrieval pool of every major AI platform. A single thread, written once, keeps earning citations for years. The work isn’t to game an algorithm — it’s to be useful in the threads buyers and AI both read.
2nd
most-cited source in AI search
After YouTube · Q1 2026, georaiser
~11%
of ChatGPT citations point to Reddit
Search Engine Journal, 2025
Years
a single thread can stay cited
Threads from 2021–2023 are routinely retrieved
§02 — How buyers actually find youThree steps from
Three steps from
prompt to inbound.
§02.02
ChatGPT pulls from a cited thread
A subreddit thread already in the platform's retrieval pool — your category's de-facto answer.
§02.03
Your brand is named
By you, helpfully, with disclosure — or by another commenter who's read the content you wrote.
§03 — What we shipFour moves we run
Four moves we run
every Reddit engagement.
The bulk of the work is finding cited threads and posting helpful answers in them. The rest is starting the threads that should exist but don’t yet.
§03.01
Per-client subreddit list with thread strategy.
We map the subreddits your buyers actually live in — usually 4 to 12 — and document the per-sub rules, mod stances, and what kind of content lands. Updated as subs change.
§03.02
Already-cited thread targeting.
Our agent surfaces threads AI is already pulling from for your category prompts. We post in those threads first — that’s where the citation transfer is fastest.
§03.03
Helpful answers, anchored by content we write.
When a thread asks a question worth answering, we ship a deep article on the same question on the client’s site, then post a short useful answer on Reddit linking to it. Disclosure included. The answer is upvoted because it’s useful, not because it’s an ad.
§03.04
New original posts that earn community engagement.
When the gap is a thread that doesn’t exist yet, we start it. Genuine question, useful framing, client positioned as the expert in the discussion that follows. Mods notice. Communities notice.
§04 — Why this compoundsAn agent finds the thread.
An agent finds the thread.
A human posts the answer.
Most agencies hunt for relevant Reddit threads manually. A senior on the team scans subreddits each morning, ranks threads by gut feel, and writes drafts when they have time. That doesn’t scale — and it misses the threads that surface overnight.
We built an agent that scans your target subreddits hourly, scores threads against your prompt landscape and your content library, drafts the answer, and routes it for human review. The agent finds the thread before competitors do. The human makes sure the answer is something you’d be proud to post.
The Reddit agentHourly · per client
01
Scan
Across your target subs, hourly
02
Score
Match thread to your prompts and content
03
Draft
A helpful answer, with content link
04
Review
A human edits before anything ships
05
Post
From a real account, attribution tracked
Step 04 is always a human. No exceptions.
§05 — Receipts, by categoryCitations earned
Citations earned
across every category we’ve run.
Different communities. Different rules. Same framework: find cited threads, post helpful answers, anchor with content.
Vertical
Client
Subreddits
Result
Insurance
California insurance broker
r/insurance · r/personalfinance · 2 more
First inbound ChatGPT lead in 4 weeks
B2B SaaS
Mid-market PM tool
r/projectmanagement · r/SaaS · r/ProductManagement
45 backlinks in 6 months · 4% → 61% citation share
E-commerce
Cause-driven e-commerce brand
r/giftideas · r/ethicalfashion
+50% revenue in 3 months · 3x AI-platform mentions
DTC wellness
Series A supplements brand
r/supplements · r/fitness · r/biohackers
5% → 25% organic share of revenue · 6 months
§06 — Rules we follow (and why most agencies don’t)The bar is whether
The bar is whether
the mod would approve.
Most Reddit-marketing services get banned because they treat communities as channels. We treat them as communities. The framework isn’t complicated — it’s just harder than buying upvotes, so few competitors actually do it.
01
Mod rules — per subreddit, every time.
Each subreddit has its own posting rules and its own mod culture. We document both before posting and re-check before each new account starts contributing. Bans hurt the client more than us.
02
No sock-puppet accounts.
Real accounts with real comment history. Either accounts our team operates openly (with disclosure) or accounts the client controls. We never pretend to be a customer who isn’t one.
03
No link-stuffing or astroturfing.
One link per useful answer, only when the link genuinely helps the reader. No upvote farms. No coordinated posting. The bar is “would the moderator approve if they read every reply we ever made?”
04
Disclosure when relevant.
When we recommend the client’s product, the comment says so. Reddit communities reward honest disclosure more than they punish it — and AI models can tell the difference too.
§07 — Common questionsWhat buyers
What buyers
actually ask.
Reddit-specific. The questions every prospect asks before signing a Reddit-only engagement.
Will subreddit mods ban us?
Not if the work is real. We follow per-subreddit rules, build per-subreddit strategies, and only post helpful answers backed by content the client actually owns. Bans usually come from astroturfing, sock puppets, or low-effort promotional comments — none of which we do. If a sub has a posted ban on our category (some subs do), we don’t post there.
How long does an account need to age before posting?
Depends on the sub. Some accept any account in good standing; others want 90+ days, a minimum karma floor, and contributions to other subs first. We document this per-sub in the strategy doc, and we don’t use brand-new accounts in subs that filter them.
Do you use sock-puppet accounts?
No. Either accounts our team operates openly with disclosure, or accounts the client controls. Pretending to be a customer who isn’t one is the fastest way to get banned and to make the brand look bad when the post inevitably gets called out.
What if a Reddit thread goes south for the client?
We don’t scrub negative comments — that backfires. We monitor and, where appropriate, respond honestly. Sometimes the right move is no response at all. The strategy doc covers this for each sub.
How do you measure attribution from a Reddit comment to a ChatGPT citation?
Three signals. (1) ChatGPT and Perplexity both surface their cited sources — we monitor them weekly for client-relevant prompts and watch for cited-thread overlap with threads we contributed to. (2) Inbound forms and demos pick up “found you on Reddit” and “ChatGPT recommended you” mentions, which we tag in CRM. (3) Anomaly detection on inbound spikes — when a high-citation-density thread starts surfacing in AI answers, demos move noticeably.
Why not just hire a Reddit ghostwriter?
You can. The trouble is finding one who knows your category well enough to draft credible expert answers, scales to dozens of threads a week across multiple subs, can write the supporting content the answer links to, and stays on top of mod-rule changes per sub. Our setup runs on top of an agent that handles the discovery and a content team that handles the anchoring article — that’s the part most ghostwriters can’t replicate solo.
One of four off-site channels
See all four off-site channels →Reddit is one of four surfaces we work for off-site citations. The full picture — communities, earned media, paid editorials — lives on the umbrella page.
Get started
See where you could be cited on Reddit.
Run a Live Audit. We pull the subreddits and threads AI is currently citing for your buyer prompts — then send the gap report to your inbox.