Research Reports
Original studies on how AI platforms cite brands, rank products, and decide what to recommend. Real queries. Real data. No recycled advice.
We Asked 4 AI Engines 100 US Insurance Questions. Here's Who Gets Recommended.
Across ChatGPT, Perplexity, Gemini and Google AI Overviews: incumbents take ~80% of insurance recommendations, the answer is built off aggregators and Reddit, and challengers surface only in SMB, renters and pet.
GEO for B2B SaaS: What Actually Works
We ran 3,000+ prompts across ChatGPT, Google AI Overviews, and Perplexity. 3,352 citations. 12 hypotheses tested. Most popular GEO advice was wrong.
How ChatGPT Decides What to Recommend: 83 Shopping Conversations Analyzed
Products below 4.0 stars don't get recommended. Reddit and YouTube drive 39% of purchase-stage citations. Based on 83 real ChatGPT shopping conversations.
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