Playbooks

Guides

Step-by-step playbooks for the work behind AI visibility: auditing what AI platforms say about your brand, fixing what they get wrong, and keeping it fixed.

GuideBy Sankalp AgarwalUpdated October 7, 2026

How to Choose a Fintech Marketing Agency in 2026

How to vet a fintech marketing agency in 2026: screen for regulated GEO that wins AI product comparisons under FINRA, SEC, and FCA rules.

GuideBy Sankalp AgarwalUpdated October 7, 2026

How to Choose an Insurance Marketing Agency in 2026

How to vet an insurance marketing agency in 2026: screen for compliance-aware GEO that wins the AI answer about your coverage in a YMYL category.

GuideBy Sankalp AgarwalUpdated October 7, 2026

How to Choose a B2B SaaS SEO Agency in 2026

How to vet a B2B SaaS SEO agency: match it to your buying motion, check it can win G2, Reddit, and comparison pages, and tie the work to pipeline.

GuideBy Sankalp AgarwalUpdated October 7, 2026

How to Choose a GEO Agency in 2026: A Research-First Guide

How to vet a generative engine optimization agency in 2026: the research-first test, the questions to ask, and the red flags that should end the call.

GuideBy Mehul JainUpdated October 6, 2026

YMYL SEO and GEO Guide - Trust Signals for Finance

What YMYL asks of a financial brand, what IRDAI, the FCA and US regulators each issue you, how leading finance publishers construct authorship, and the order to build the trust layer in. India, US and UK.

GuideBy Mehul JainUpdated September 23, 2026

How AI Crawlers Work - Training, Retrieval and Live Fetch

AI crawler names four systems, not one. What GPTBot, OAI-SearchBot and ChatGPT-User each do, what every layer can and cannot read, and what 37 banking and insurance robots.txt files actually say.

GuideBy Mehul JainUpdated August 12, 2026

Insurance SEO and GEO Guide 2026 - for Agents and Carriers

Insurance SEO and GEO for agents, carriers, and aggregators: which domains AI cites per line, the qualifiers that decide answers, and playbooks by line.

GuideBy Sankalp AgarwalUpdated July 9, 2026

A Practical Auto Insurance GEO and AEO Guide (US, 2026)

A 2026 GEO and AEO playbook for US auto insurers: the money pages AI can read, the subreddits and reviews it cites, and the prompts to track.

GuideBy Sankalp AgarwalUpdated July 9, 2026

A Practical Health Insurance GEO and AEO Guide (US, 2026)

A 2026 GEO and AEO playbook for US health insurance: the government ratings AI trusts, the subsidy facts to expose, and the prompts to track.

GuideBy Sankalp AgarwalUpdated July 9, 2026

A Practical Life Insurance GEO and AEO Guide (US, 2026)

A 2026 GEO and AEO playbook for US life insurance: the publisher lists AI cites, the financial-strength rating to expose, and the prompts to track.

GuideBy Sankalp AgarwalUpdated July 9, 2026

A Practical Travel Insurance GEO and AEO Guide (US, 2026)

A 2026 GEO and AEO playbook for US travel insurance: the marketplaces and money pages AI reads, the communities it cites, and the prompts to track.

GuideBy Sankalp AgarwalUpdated June 23, 2026

AI SEO vs Traditional SEO: What's Different in 2026

AI SEO and traditional SEO share roughly 80% of the work. What the AI-specific layer adds, how to measure it, and how to budget without paying twice.

GuideBy Sankalp AgarwalUpdated May 27, 2026

ChatGPT Brand Correction: Fix Misinformation in AI Answers

Find where ChatGPT, Gemini, Perplexity, and AI Overviews get your brand wrong, trace the source behind each claim, and correct it platform by platform.

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