Playbooks

Guides

Step-by-step playbooks for the work behind AI visibility: auditing what AI platforms say about your brand, fixing what they get wrong, and keeping it fixed.

GuideBy Sankalp AgarwalUpdated June 23, 2026

How to Choose a B2B SaaS SEO Agency in 2026

How to vet a B2B SaaS SEO agency in 2026: match it to your buying motion, screen for who can win the shortlist surfaces (G2, Reddit, comparison pages) AI engines now synthesize, and tie the work to pipeline, not traffic.

GuideBy Sankalp AgarwalUpdated June 23, 2026

AI SEO vs Traditional SEO: What's Different in 2026

AI SEO vs traditional SEO in 2026: why it is one program, not two. The roughly 80% shared foundation, the thin AI-specific layer (citation-share measurement and comparison content), and how to budget without double-spending.

GuideBy Sankalp AgarwalUpdated June 12, 2026

How to Choose a GEO Agency in 2026: The Research-First Screening Guide

How to vet a generative engine optimization agency in 2026: the research-first test, what to ask, and the red flags, in a category where Google's guidance changes constantly.

GuideBy Sankalp AgarwalUpdated May 27, 2026

How to Correct Brand Misinformation in AI Platforms: A Step-by-Step Playbook

Platform-by-platform playbook for auditing, tracing, and correcting brand misinformation across ChatGPT, Gemini, AI Overviews, Perplexity, Claude, and Copilot.

GuideBy Sankalp AgarwalUpdated July 7, 2026

How to Choose an Insurance Marketing Agency in 2026

How to vet an insurance marketing agency in 2026: screen for compliance-aware GEO that wins the AI answer about your coverage, not just lead volume, in a YMYL category where trust is weighted hardest.

GuideBy Sankalp AgarwalUpdated July 7, 2026

How to Choose a Fintech Marketing Agency in 2026

How to vet a fintech marketing agency in 2026: screen for regulated GEO that wins the AI answer when buyers compare financial products, under FINRA, SEC, and FCA rules, not just CAC.

GuideBy Sankalp AgarwalUpdated July 9, 2026

A Practical Auto Insurance GEO and AEO Guide (US, 2026)

A practical 2026 GEO and AEO playbook for US auto insurers: the money pages AI can read, the subreddits and reviews it cites, and the branded and unbranded prompts to track across ChatGPT, Perplexity, and Google AI Overviews.

GuideBy Sankalp AgarwalUpdated July 9, 2026

A Practical Travel Insurance GEO and AEO Guide (US, 2026)

A practical 2026 GEO and AEO playbook for US travel insurance: the marketplaces and money pages AI reads, the communities it cites, where reviews come from, and the branded and unbranded prompts to track across ChatGPT, Perplexity, and Google AI Overviews.

GuideBy Sankalp AgarwalUpdated July 9, 2026

A Practical Health Insurance GEO and AEO Guide (US, 2026)

A practical 2026 GEO and AEO playbook for US health insurance: the government ratings AI trusts, the money pages and 2026 subsidy facts to expose, the community it cites, and the branded and unbranded prompts to track across ChatGPT, Perplexity, and Google AI Overviews.

GuideBy Sankalp AgarwalUpdated July 9, 2026

A Practical Life Insurance GEO and AEO Guide (US, 2026)

A practical 2026 GEO and AEO playbook for US life insurance: the publisher lists AI cites, the product facts and financial-strength rating to expose, the community sentiment that shapes answers, and the branded and unbranded prompts to track across ChatGPT, Perplexity, and Google AI Overviews.

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