State of AI Visibility 2026 BFSI India.
The most extensive AI visibility and GEO report on the Indian BFSI sector. Every major bank, insurer, lender, broker and fintech infrastructure provider, ranked on how often AI names them when a customer asks.
Unveiled at Global Fintech Fest 2026, 9 to 11 September 2026, Mumbai. Find us at Booth JZ14, Jasmine Hall.
categories, from health insurance to core banking tech
companies mapped, 238 of them ranked
unbranded prompts run across ChatGPT, Google and Perplexity
Pick the categories you compete in. We email you the full read-out for each, including the brands ranked ahead of you.
categories, from health insurance to core banking tech
companies mapped, 238 of them ranked
unbranded prompts run across ChatGPT, Google and Perplexity
Your customers stopped scrolling ten blue links. They ask, and they act on the answer.
When someone asks an AI which health insurer to buy, or which payment gateway to integrate, they get three names and a reason. Not a page of results to evaluate. Three names.
If you are not one of them, you are not in the consideration set at all, and no amount of search ranking rescues you. Most Indian financial brands have never checked. The ones that have were usually surprised.
This report is the first systematic measurement of that, across the whole Indian BFSI sector, engine by engine and category by category.
What it shows you.
Which brands AI names when nobody asks for them
Unbranded prompts only. Not “is Acme good”, but “which is the best health insurance in India”. That is the question that decides a shortlist, and the answer rarely matches the search rankings.
How warmly it recommends them
Being named is not the same as being recommended. Every mention is graded on the strength of the language around it, so a grudging aside is not counted as a win.
Which sources it trusted to decide
The domains cited behind each answer, by engine. This is the part you can act on: it tells you which pages to earn, not merely that you are losing.
The report tells you where you stand. An audit tells you what to do.
A deep GEO audit of your own site, read and vetted by a human before it reaches you, with the fixes ordered by what will actually move your visibility.
Covering all 32 categories of Indian financial services · GFF 2026 · Booth JZ14, Jasmine Hall