Geology
Live Audit →
Service · Local SEO

Get found in your city — and in the AI.

The local pack still drives the booking. But ChatGPT recommends local businesses by ZIP now too — and most local agencies haven’t noticed. We run both: the Google Business Profile + map pack stack, and the AI local citation layer.

Book a local audit →See the local-business view
Citation map · Sacramento, CALIVE
4 / 7
Citations live
3.8★
GBP rating
#2
AI local rec.
47%
of local searches now show an AI summary first
Google AIO · 2026
3 wks
to GBP rank improvement, median
Local pack
23
citation sources we monitor per location
Per-engagement
4.6★
median review score after 90 days
Across 18 clients
§01 — Where local visibility leaks

Three quiet failures
that drain bookings.

§01.01

GBP runs on autopilot — and silently degrades.

Categories chosen wrong at signup, no service-area refresh in two years, no Q&A moderation, no fresh photos, and a primary category fighting your real revenue. The map pack quietly drops you and you assume it’s seasonality.

§01.02

Citation NAP drifts across 23 directories.

Suite numbers, phone formats, business names — every directory has a slightly different version. Google’s confidence in your pin drops, and Apple Maps is even less forgiving.

§01.03

AI doesn’t cite you when locals ask.

“Best dentist in Plano under $200” gets answered by ChatGPT pulling from Reddit, BBB, and one local listicle. If you’re not in those three sources, you don’t exist for that buyer — even if you rank #1 in the local pack.

§02 — How we run a local engagement

Five moves,
every location.

  1. §02.01

    Audit the local footprint.

    GBP health (categories, service areas, attributes, photos, Q&A, posts), citation parity across the top 23 directories per industry, review velocity and response gaps, AI local-citation share for the top 30 local prompts in your category.

  2. §02.02

    Optimize Google Business Profile.

    Re-pick primary and secondary categories against the real conversion data, refresh service areas, fix NAP, ship a 90-day post calendar, photograph and tag the location, write the services list properly. Q&A seeded.

  3. §02.03

    Fix citation parity.

    NAP unified across the 23 directories per industry. Stale aggregator data overwritten. Submissions re-run for industries that need them (legal, medical, home services).

  4. §02.04

    Engineer review velocity.

    Post-service review prompts (SMS or email) tied to your CRM, response templates for the inevitable 1-stars, and a flag-and-escalate path for genuinely fake reviews. Goal: steady velocity, not a one-time spike.

  5. §02.05

    Win the AI local layer.

    We earn placements in the Reddit threads, BBB pages, and local listicles AI cites for your category and your city. The same engine we run for GEO Optimization, scoped to local intent.

§03 — Industries we run local for

Local SEO is local-industry SEO.
The playbook bends per category.

01
Dental + medical

Insurance disambiguation, HIPAA-safe review prompts.

02
Legal

Practice-area pages, bar-association consistency, citation depth.

03
Home services

Service-area expansion, seasonal post cadence, 1-star recovery.

04
Restaurants

Menu schema, peak-hour photo cadence, ‘open now’ accuracy.

05
Multi-location retail

Location-page templating, consistent NAP at scale.

06
Professional services

Trust signals, credential schema, local thought leadership.

§04 — Common questions

What local owners
actually ask.

Multi-location — do you charge per location?
Pricing scales with locations but not linearly. The first location absorbs most of the strategy and brand-level setup; locations 2–N share infrastructure (citation toolchain, GBP templates, review automation, post calendar). A 12-location chain is meaningfully less than 12× a single location.
Our GBP is suspended. Can you fix it?
Usually, yes — depending on the suspension type. Soft suspensions (verification, category mismatch) are quick. Hard suspensions (policy, ownership disputes) require a structured appeal and sometimes a re-verification flow. We’ll diagnose on the kickoff call before quoting.
We have fake reviews from a competitor. Help?
We can flag and escalate to Google with documentation that meets their evidence bar — not just the “flag” button. Removal isn’t guaranteed (Google sides with the reviewer more often than businesses like), but the structured-appeal path has a meaningfully better hit rate than ad-hoc flags.
Do you do paid local ads too?
No — we don’t run paid. We work alongside whoever runs your LSAs and Google Maps ads. A lot of paid wins are actually GBP and review-velocity wins masquerading as ad performance, and we’ll surface that on the audit.
What about hyper-local AI queries — does that really matter yet?
Yes — and faster than most local agencies will tell you. ChatGPT is now happy to answer “best urgent care near me” with a confident shortlist, sourced largely from Reddit threads, BBB, Yelp, and local listicles. If you’re not in those three or four sources for your city, you’re invisible for the AI-first share of local intent. That share is small today and growing fast.
How is this different from /solutions/local-business?
This page covers what we do (the service). The /solutions/local-business page covers the persona — what local-business owners typically need, framed for them. Same engagement, two angles.
Get started

Win the local pack and the AI local rec.

Book a 30-minute local audit. We'll pull your GBP health, citation parity, review velocity, and AI local-citation share for your category — and tell you what we'd ship in the first 30 days.

Book a local audit →See the local-business view