Mehul Jain

Mehul Jain is the founder of Geology and leads its financial services and insurance practice. He works at the intersection of AI, search, and generative engine optimization (GEO), helping brands win visibility in AI-driven discovery.

His background is in finance. He has built risk models in lending and consumer finance, and advised insurance and financial-services companies across the US and India on strategy and marketing, including IIFL, Cholamandalam Finance, Motilal Oswal, Mitsubishi Finance, and Unilever.

At Geology, Mehul helps fintech, lending, banking, wealth, and insurance brands earn the trust signals Google and AI engines reward in YMYL categories, and monitor what AI assistants say about their rates, premiums, and coverage.

He writes about how search is changing, from keyword-based ranking to intent-driven, model-mediated discovery, and what that means for regulated industries where accuracy and trust decide the answer.

His areas of focus include:

- Generative Engine Optimization (GEO) for financial services and insurance

- AI visibility and trust-signal engineering for YMYL brands

- Risk modeling and analytics in lending and consumer finance

- AI-driven SEO and content strategy

- LLM applications in marketing and discovery

Find me on Linkedin: https://www.linkedin.com/in/mehulrpjain/