Boostability is a Utah-based agency that delivers white-label SEO services at SMB scale, often through reseller and partner channels. Geology is a B2B SaaS platform for Generative Engine Optimization that tracks AI answer engines and ships fixes via software. Geology fits mid-market and B2B teams that need direct measurement plus execution for AI search. Boostability fits agencies, hosts, and franchise networks that need a managed SEO production line for many small clients. Different buyers, different problems.
At a glance
| Dimension | Geology | Boostability |
|---|---|---|
| Best for | Mid-market and B2B teams measuring AI visibility | Agencies and partners reselling SEO to SMBs at scale |
| AI platforms tracked | ChatGPT, Perplexity, Gemini, Copilot, Google AI Overviews | Not the core focus; classic local and SMB SEO |
| Execution support | Yes. Page audits, prompt monitoring, content briefs, agentic optimization | Yes. Managed on-page, content, link building |
| Pricing model | Subscription, transparent | Tiered SMB packages, partner pricing |
| Time to first insight | Same-day audit | Onboarding cycle (weeks) |
| Reporting | Self-serve dashboard plus exports | White-label client reports |
| Best paired with | An in-house team that wants to ship | Agencies and resellers without internal fulfillment |
What Boostability does
Boostability runs SEO services for SMBs at production scale, with a heavy reseller and partner channel that includes hosts, directories, and white-label agencies. The model is built for volume: standardized on-page work, content production, link building, and reporting across thousands of small business clients in local and national segments. The strength is operational reliability and price point. A local plumber, a regional clinic, or a franchise location can get a managed SEO program through Boostability or a partner using Boostability's fulfillment, with reporting branded back to the agency. Public reviews on G2 and Capterra are mixed (typical of any high-volume managed service), but the operational model is mature.
What Geology does differently
Geology is software for the AI search era. The platform measures how a brand appears across ChatGPT, Perplexity, Gemini, Copilot, and Google AI Overviews, then ties measurement to execution. Page audits flag what an AI is misreading on each URL, prompt monitoring captures the actual queries buyers run, content briefs turn gaps into structured writing tasks, and an agentic optimization layer applies schema, FAQ structure, and internal linking fixes automatically. Where Boostability is built around production-line SEO for many small sites, Geology is built around continuous AI visibility for a single brand. The cadence is different (weekly software cycles versus monthly managed deliverables) and the underlying signal is different (AI answer engines versus blue-link rankings).
Pricing
Boostability operates on tiered SMB SEO packages and partner pricing, typically in the low to mid three figures per month per client at the entry level. Geology is sold on a transparent subscription priced for a single brand running continuous AI visibility work, not for a portfolio of small client sites.
When Boostability wins
If you are an agency or partner channel that needs a fulfillment vendor for SMB SEO, Geology is the wrong tool. Boostability and similar white-label shops are built for that operating model. The same applies to small local businesses that want a low-touch managed SEO program at SMB price points.
When Geology wins
If you operate a single brand and need to track and improve AI search visibility, Geology is the better fit. The software layer runs continuously, the measurement is specific to AI answer engines, and the optimization work ships through the platform rather than a service desk.