Geology and iPullRank both work on AI visibility, but the delivery model is the split. iPullRank is a senior consultancy led by Mike King, known for deep technical SEO, GEO research, and high-touch enterprise engagements. Geology is a B2B SaaS platform that tracks brand presence across ChatGPT, Perplexity, Gemini, Copilot, and Google AI Overviews, then ships fixes (schema, FAQ structure, internal linking) through an agentic optimization layer. Pick iPullRank when you want senior strategists embedded for a quarter. Pick Geology when you want the measurement and execution loop running every week.
At a glance
| Dimension | Geology | iPullRank |
|---|---|---|
| Best for | Mid-market and B2B teams that need measurement plus execution in-house | Enterprises that want senior technical SEO consulting |
| AI platforms tracked | ChatGPT, Perplexity, Gemini, Copilot, Google AI Overviews | Custom research scope per engagement |
| Execution support | Yes. Page audits, prompt monitoring, content briefs, agentic optimization | Strategic recommendations, deliverables ship via client team |
| Pricing model | Subscription, transparent | Custom retainer or project quote |
| Time to first insight | Same-day audit | Multi-week discovery and audit phase |
| Reporting | Self-serve dashboard plus exports | Custom decks and written deliverables |
| Best paired with | An in-house team that wants to ship | A client team ready for an engagement |
What iPullRank does
iPullRank is a New York consultancy run by Mike King, one of the louder voices in technical SEO and generative search. The firm publishes original research on GEO, retrieval-augmented generation, and how language models pick sources, and runs deep technical engagements for enterprise clients. Typical work covers technical audits, content strategy, log-file analysis, schema and entity work, and increasingly the AI search side of the same problems. As stated on ipullrank.com, the team frames itself as a partner that goes further than tactical SEO into engineering-grade diagnostics. Engagements are senior-staffed and tend to run as multi-month projects, with the client team handling production once the strategy is set.
What Geology does differently
Geology turns the work iPullRank delivers as a project into a continuous loop you run yourself. The platform measures brand presence across the five major AI surfaces, then connects that measurement to execution: page audits flag pages an AI is misreading, prompt management captures the queries your buyers actually run, the content workspace converts gaps into briefs your team can ship, and an agentic optimization layer applies common fixes (schema markup, FAQ structure, internal linking) automatically. The angle is speed and repeatability. AI rankings shift weekly as models retrain, so the team that wins is the team that can re-measure and re-ship every week instead of waiting for the next consulting deliverable. Geology is the system; iPullRank is the senior brain you rent.
Pricing
iPullRank works on custom retainer or fixed-scope project pricing, typically in the high five to six figures per engagement given the senior consultant model. Geology is sold on a transparent subscription with public tiers, sized for mid-market and B2B teams that don't want a sales cycle. For most teams without a dedicated SEO consulting budget, Geology lands well below a single iPullRank quarter.
When iPullRank wins
If you have a thorny technical SEO problem (large site migrations, log-file analysis, complex JavaScript rendering issues) or you want a senior strategist co-authoring your AI search plan with the executive team, iPullRank is the right call. The bench is genuinely deep and the original research is useful.
When Geology wins
If your team needs to track AI visibility across ChatGPT, Perplexity, Gemini, Copilot, and Google AI Overviews and ship fixes every week, Geology is the better fit. You get the measurement, the briefs, and the agentic layer that closes the loop, without adding senior consulting headcount or waiting for the next deliverable.