Geology is a B2B SaaS platform for Generative Engine Optimization, while Big Leap is a Utah-based agency offering full-service SEO, content, and digital PR on a managed retainer. Geology fits mid-market and B2B teams that want measurement across ChatGPT, Perplexity, Gemini, Copilot, and Google AI Overviews paired with software-led execution. Big Leap fits brands that prefer to outsource the whole SEO program to a single accountable partner. One ships fixes through a platform, the other ships them through people.
At a glance
| Dimension | Geology | Big Leap |
|---|---|---|
| Best for | Mid-market and B2B teams that want measurement and AI execution in one place | Brands that want to outsource SEO, content, and PR to a managed partner |
| AI platforms tracked | ChatGPT, Perplexity, Gemini, Copilot, Google AI Overviews | Not the core focus; classic SEO and SERP tracking |
| Execution support | Yes. Page audits, prompt monitoring, content briefs, agentic optimization | Yes. Human-led content, link building, digital PR |
| Pricing model | Subscription, transparent | Custom monthly retainer |
| Time to first insight | Same-day audit | Onboarding cycle (weeks) |
| Reporting | Self-serve dashboard plus exports | Account manager, custom reports |
| Best paired with | An in-house team that wants to ship | Brands without internal SEO capacity |
What Big Leap does
Big Leap is a Utah-based digital marketing agency that runs full-service SEO programs, content production, link building, and digital PR. The team is known for mid-market clients across SaaS, finance, and consumer brands, and they package strategy, on-page work, and outreach into a monthly retainer with a dedicated account team. Their public case studies focus on traffic and ranking gains from sustained SEO work over six to twelve month cycles. If you want a partner that handles the full operational load (keyword research, content calendars, technical fixes, and earned media), Big Leap is one of the more established options in that segment.
What Geology does differently
Geology replaces the bulk of a managed SEO retainer with a platform built around AI search. The measurement layer tracks how a brand shows up across ChatGPT, Perplexity, Gemini, Copilot, and Google AI Overviews, then ties that data to execution: page audits flag pages an AI is misreading, prompt monitoring captures the queries your buyers actually run, content briefs turn gaps into work your team can ship, and an agentic optimization layer applies common fixes (schema, FAQ structure, internal linking) without a ticket. The result is a tighter loop. Where an SEO retainer optimizes a quarterly plan and reports back, Geology optimizes weekly and shows the change in the dashboard the same week. For teams already running content in-house, that is a different shape of partner.
Pricing
Big Leap operates on a custom monthly retainer, scoped to the program (content volume, link targets, PR scope). Most full-service SEO retainers in that segment start in the mid four figures per month and climb from there. Geology is a transparent subscription. For mid-market teams already producing content in-house, Geology typically lands at a fraction of an agency retainer because the execution work shifts from people-hours to software cycles.
When Big Leap wins
If you have no internal SEO or content team, or you want a single vendor that owns strategy through earned media, Big Leap is the right call. Digital PR especially is a human craft, and a relationship-driven agency with media contacts is hard to replicate with software.
When Geology wins
If your team produces content but lacks visibility into AI search, Geology is the better fit. You keep editorial in-house, plug in measurement and software-led optimization, and avoid paying retainer rates for work a platform can run continuously. Same-day audits beat eight-week onboarding cycles.