Sarah Jennings

AI & Content Marketing Consultant

Sarah Jennings has been telling brands what to say, and how to say it, for over a decade. She started in journalism, spending three years covering small business and economic development for a regional newspaper in the Midwest before moving into content marketing. That editorial background gave her something most marketers don't have: a nose for story, a commitment to getting things right, and zero patience for filler.

After leaving journalism, Sarah joined a digital agency in Chicago where she learned SEO content strategy working with clients in insurance, real estate, legal services, and home improvement. She moved up to Director of Content, running a team of fifteen writers and editors producing content for over forty clients at the same time. That experience taught her how to build content operations that scale, years before AI tools made everyone start talking about it.

Sarah got into AI-assisted content because she had to. When you're managing that much content across that many industries, you need to find ways to keep quality high without burning your team out. She saw early on that AI was good at research and first-draft structure, which freed her team up to focus on the stuff that actually matters: original thinking, voice, fact-checking, and editorial judgment. She's built out workflows for combining AI and human editing that she now uses with her consulting clients.

Her industry experience is wide. She's built content strategies for SaaS companies, ecommerce brands, local service businesses, insurance agencies, manufacturing firms, healthcare providers, and retail chains. She picks up new industries fast, and she's good at building subject matter knowledge through research and talking to experts. She credits her journalism background for that.

For SEO and GEO, Sarah thinks about the big picture. She helps companies understand how search behavior is changing, what generative AI means for how people find content, and how to plan around it. She's more interested in building something that works long-term than chasing whatever the latest algorithm change is.

Sarah studied journalism in college and later got her MBA with a focus on marketing and operations. She splits her time between Chicago and a small lake house in Michigan, where she likes to write early in the morning before her golden retriever, Biscuit, starts demanding his walk. She reads constantly, mostly nonfiction, and has kept a list of every book she finishes each year since college. She writes about content strategy, AI in marketing, SEO, GEO, and how to run content operations that actually hold up over time.