Geology and Hawke Media work the same brands from different angles. Geology is a Generative Engine Optimization platform that tracks brand visibility across ChatGPT, Perplexity, Gemini, Copilot, and Google AI Overviews and ships fixes via page audits, content briefs, and an agentic optimization layer. Hawke Media is a Santa Monica agency that pioneered the outsourced CMO model for direct-to-consumer brands, owning paid media, email, creative, and growth strategy on a flexible retainer. Geology is the right pick if AI visibility is the gap. Hawke Media is the right pick if you need a fractional marketing team across channels.
At a glance
| Dimension | Geology | Hawke Media |
|---|---|---|
| Best for | DTC and B2B teams optimizing for AI answers | DTC brands that need a fractional marketing team |
| AI platforms tracked | ChatGPT, Perplexity, Gemini, Copilot, Google AI Overviews | Not a primary service line |
| Execution support | Yes. Page audits, prompt monitoring, content briefs, agentic optimization | Yes, via account-led pods |
| Pricing model | Subscription, transparent | Monthly retainer, no long-term contract |
| Time to first insight | Same-day audit | Discovery and onboarding cycle |
| Reporting | Self-serve dashboard plus exports | Account-managed reporting |
| Best paired with | An in-house team that wants to ship | A founder or operator without a CMO |
What Hawke Media does
Hawke Media is a full-service digital marketing agency based in Santa Monica that built its reputation around the "outsourced CMO" model, positioned on the homepage as a flexible alternative to building an in-house team. Service lines cover paid media, email and SMS, creative production, branding, web design, content, and influencer marketing. The agency works with thousands of brands, with strong concentration in DTC, e-commerce, and consumer health. The pitch is breadth and flexibility: month-to-month engagements, no long-term contracts, and pods that can scale up or down with growth stage. Reviews on Clutch and G2 highlight the strategic input and creative output, with the usual caveat that retainer cost scales with channel coverage.
What Geology does differently
Geology is built for the search surface that DTC retainers do not yet own: AI answer engines. The measurement layer captures every prompt your shoppers actually ask, scores citation share against the competitors winning the slot, and surfaces the exact pages an AI is misreading. Execution closes the loop. Page audits identify schema gaps, FAQ structure, and internal-link issues that block citations. The content workspace converts gaps into briefs aligned to buyer prompts. An agentic optimization layer ships routine fixes automatically, so a small team can move on AI visibility weekly rather than waiting for the next agency sprint. The reason this matters for DTC: AI answer engines are now a meaningful share of product discovery, and the brands cited there are the brands shoppers reach first.
Pricing
Hawke Media bills monthly retainers scoped to channel mix and pod size, marketed as flexible and contract-free. Specifics are quoted per account. Geology is a transparent SaaS subscription with published tiers, which sits well as a complement to a Hawke retainer rather than a replacement.
When Hawke Media wins
If you are a DTC brand that needs a fractional CMO plus paid media, creative production, and email/SMS managed by a tenured pod, Hawke Media is the right pick. A platform cannot replace creative, ad buying, or lifecycle marketing.
When Geology wins
If your team has paid and lifecycle covered and the open gap is AI visibility, Geology wins on speed and focus. You get measurement plus execution as one product, with same-day audits and an automated fix layer. For founder-led DTC teams especially, the predictable subscription beats expanding a retainer scope.