Ironpaper is a New York B2B agency that runs full demand-generation programs (strategy, content, paid, web, RevOps), while Geology is a SaaS platform focused on Generative Engine Optimization. Geology fits B2B teams that already run a demand-gen motion and need measurement plus AI execution layered on top. Ironpaper fits B2B brands that want a single agency to own pipeline. The question is whether your bottleneck is operating capacity (hire Ironpaper) or AI search visibility (use Geology).
At a glance
| Dimension | Geology | Ironpaper |
|---|---|---|
| Best for | B2B teams measuring and improving AI visibility | B2B brands outsourcing the full demand-gen function |
| AI platforms tracked | ChatGPT, Perplexity, Gemini, Copilot, Google AI Overviews | Not the focus; classic B2B inbound and paid |
| Execution support | Yes. Page audits, prompt monitoring, content briefs, agentic optimization | Yes. Strategy, content, paid, RevOps, web |
| Pricing model | Subscription, transparent | Custom monthly retainer |
| Time to first insight | Same-day audit | Discovery and onboarding (weeks) |
| Reporting | Self-serve dashboard plus exports | Quarterly business reviews, custom dashboards |
| Best paired with | An in-house marketing team | B2B teams without a full marketing org |
What Ironpaper does
Ironpaper is a B2B growth agency in New York. The team runs end-to-end demand-generation programs: positioning and ICP work, content production, account-based marketing, paid media, marketing automation, and web. Public case studies skew toward enterprise tech, manufacturing, and financial services, with engagements typically running twelve months or longer. The model is the classic agency retainer: a senior strategist, a content team, a paid lead, and a project manager work on a defined scope each month. Ironpaper is a strong choice when a company has revenue but lacks a complete in-house marketing function and needs a partner to operate the program.
What Geology does differently
Geology is software, not a service. The platform measures how a B2B brand shows up across ChatGPT, Perplexity, Gemini, Copilot, and Google AI Overviews, then ties measurement to execution. Page audits flag pages an AI is misreading, prompt monitoring captures the buying-stage queries your prospects run, content briefs turn gaps into work your writers can ship, and an agentic optimization layer applies schema, FAQ structure, and internal linking fixes automatically. For a B2B team running ABM or content marketing, that closes a measurement gap most agencies do not yet cover. AI search behavior changes weekly, and a quarterly retainer cadence is too slow to keep up. Geology runs on a continuous loop instead.
Pricing
Ironpaper sells custom monthly retainers, scoped to program complexity. Full-service B2B demand-gen retainers in that segment commonly start in the high four to low five figures per month. Geology is a transparent subscription. The two often coexist on a marketing budget rather than substitute for each other.
When Ironpaper wins
If you need an agency to own demand-generation strategy, run paid media, write the content, and operate marketing automation, Geology cannot do that. Hire Ironpaper or a similar B2B agency. Software does not replace strategic ownership of a pipeline number.
When Geology wins
If you have a marketing team and the gap is measurement plus execution for AI search, Geology is the better fit. You keep program ownership in-house and add a software layer that runs continuously. For B2B teams that already produce content, the speed-to-fix cycle is the differentiator.