Geology is software for AI search visibility. OuterBox is a specialist agency that builds ecommerce sites and runs SEO retainers around them. If you need a partner to own a Magento or Shopify build alongside organic strategy, OuterBox is the right shape of buy. If you have a working store and want to track and improve how it appears in AI answers across ChatGPT, Perplexity, Gemini, Copilot, and Google AI Overviews, Geology is the fit. They solve different problems and work well together.
At a glance
| Dimension | Geology | OuterBox |
|---|---|---|
| Best for | Ecommerce teams measuring AI search visibility | Stores that need a build plus SEO retainer |
| AI platforms tracked | ChatGPT, Perplexity, Gemini, Copilot, Google AI Overviews | Traditional ecommerce SEO; AI tracking limited |
| Execution support | Yes. Page audits, prompt monitoring, content briefs, agentic optimization | Yes. Site builds, on-page SEO, content, link work |
| Pricing model | Subscription, transparent | Project plus monthly retainer |
| Time to first insight | Same-day audit | Discovery cycle, build timelines vary |
| Reporting | Self-serve dashboard plus exports | Monthly reports via account team |
| Best paired with | Internal merchandising or marketing team | A store rebuild or replatform project |
What OuterBox does
OuterBox is an ecommerce-focused agency that has been building Magento, Shopify, and BigCommerce stores for two decades. The positioning on outerboxdesign.com is the combo play: design and development plus SEO and PPC under one roof, so the team that builds the site also runs the search work. The agency is well known for ecommerce-specific SEO work, including category page optimization, faceted navigation, and product schema. Engagements are usually a project (a build or replatform) followed by a monthly retainer for ongoing organic and paid. AI search is not the core practice, though product schema work and structured data depth do help indirectly.
What Geology does differently
Geology is built for AI answer visibility from the ground up. The platform tracks how products and brands appear in ChatGPT, Perplexity, Gemini, Copilot, and Google AI Overviews, then connects the measurement to execution. Page audits flag the product and category pages an AI is misreading or skipping. Prompt management captures the buying questions shoppers actually ask the assistants. Content briefs translate visibility gaps into the comparison guides, FAQs, and product story pages that AI engines pull from. An agentic optimization layer applies the repetitive fixes (product schema, FAQ structure, internal linking between collections and articles) automatically. For an ecommerce catalog with hundreds of SKUs, the speed difference against a human-led retainer is the point. More pages cleaned, more often, at a lower marginal cost per fix.
Pricing
OuterBox engagements are project-based for builds plus monthly retainers for ongoing work, scoped to the store size and the catalog complexity. Geology is a transparent subscription with public pricing. For most ecommerce teams, Geology runs at a fraction of an OuterBox monthly retainer, with the trade-off that Geology does not handle the development side of a store rebuild.
When OuterBox wins
If you are replatforming or building a new store on Magento, Shopify, or BigCommerce and you want a single team to own design, development, and ongoing SEO, OuterBox is a credible pick. The depth on ecommerce platform work specifically is hard to replicate with software alone.
When Geology wins
If your store is live and you want to win in AI search at scale, Geology is the better fit. The platform gives you cross-AI measurement plus an execution layer that compresses the optimization cycle from quarters to weeks. For catalog-heavy sites especially, the per-page economics are the differentiator.