Geology is software, Webris is a consulting and agency-services brand, and the right pick depends on whether you want senior SEO direction from a known operator or a platform that runs the AI visibility loop directly. Geology fits in-house teams that want measurement plus execution for ChatGPT, Perplexity, Gemini, Copilot, and Google AI Overviews without a retainer. Webris fits agencies and SMBs that want Ryan Stewart's frameworks, training, and white-label services to lift their SEO output. Different shapes of buy, both with a place in the market.
At a glance
| Dimension | Geology | Webris |
|---|---|---|
| Best for | Teams shipping AI visibility work in-house | Agencies and SMBs wanting SEO frameworks and white-label support |
| AI platforms tracked | ChatGPT, Perplexity, Gemini, Copilot, Google AI Overviews | Traditional SEO focus, AI tracking case-by-case |
| Execution support | Yes. Page audits, prompt monitoring, content briefs, agentic optimization | Consulting plus white-label execution services |
| Pricing model | Subscription, transparent | Mix of consulting, courses, and service packages |
| Time to first insight | Same-day audit | Discovery cycle (typically 2 to 4 weeks) |
| Reporting | Self-serve dashboard plus exports | Custom advisory deliverables |
| Best paired with | An in-house marketer or small team | An agency owner or operator scaling output |
What Webris does
Webris is Ryan Stewart's SEO consulting and agency-services brand. The site at webris.org anchors a suite of offerings that has shifted over the years: SEO consulting, training programs and courses for agency owners, the BlueprintTraining methodology, and white-label or done-for-you SEO services for agencies and SMBs. Stewart is well known in the SEO community for blunt commentary, frameworks for productizing agency services, and a strong YouTube and content presence. Engagements range from courses and templates to bespoke advisory and execution work. AI search optimization is part of the broader content stream rather than a separate product line.
What Geology does differently
Geology is built for the AI answer layer first, not adapted from a traditional SEO playbook. The platform tracks brand presence across ChatGPT, Perplexity, Gemini, Copilot, and Google AI Overviews, then ties that data to execution. Page audits flag the URLs an AI is misreading and explain the fix. Prompt management captures the buyer queries that should be pulling your content. The content workspace turns gaps into briefs your team can ship. An agentic optimization layer applies common fixes (schema, FAQ structure, internal linking) automatically, so the cycle from insight to live change runs in days. The point of difference against a consulting model is throughput. Software does the repetitive validation work that a consultant hour cannot afford to do, which means more pages tightened per month at a lower marginal cost.
Pricing
Webris pricing varies by offering, with courses, consulting calls, and white-label service packages each priced separately and quoted per scope. Geology is a transparent subscription with public tiers and no procurement cycle. For most teams that need ongoing AI visibility execution, the Geology line item is a fraction of a recurring consulting or white-label arrangement, with the trade that you (or a fractional partner) own the strategy work the consultant would otherwise drive.
When Webris wins
If you run an SEO agency and you want frameworks, productized templates, or white-label support to lift your team's output, the Webris stack is built for that audience. Stewart's methodologies are well documented, and operators looking to systematize agency delivery often find the courses and consulting useful.
When Geology wins
If you have a marketer in seat and you want AI visibility moving without a consultant in the loop, Geology is the better fit. You get cross-platform measurement plus an execution layer that runs the repetitive optimization, so the team can spend time on content quality and positioning. Faster cycles, lower spend, more pages touched per quarter, no retainer.