Geology and WordLift both help brands show up in AI answers, but they attack the problem from different sides. WordLift is a structured data and AI SEO platform: it builds and maintains schema markup, knowledge graphs, and entity relationships across your site so machines can read your content correctly. Geology is an AI-driven SEO and GEO agency. AI agents run strategy and execution, and the team ships technical SEO, content, schema, internal linking and off-site citations, then tracks visibility weekly across ChatGPT, Perplexity, Gemini, Copilot, and Google AI Overviews.
If your in-house team wants a tool to manage its own markup and knowledge graph, WordLift is that tool. If your gap is "we do not know what AI is saying about us, and we cannot move it fast enough," Geology does the work that moves it, schema included.
At a glance
| Dimension | Geology | WordLift |
|---|---|---|
| Best for | Companies that want AI citations and organic growth delivered | In-house teams that want to manage schema and entity markup themselves |
| AI platforms tracked | ChatGPT, Perplexity, Gemini, Copilot, Google AI Overviews | Limited; primarily a structured data and SEO tool |
| Execution | Done for you: technical SEO, content, schema, internal linking, off-site citations | Schema generation, knowledge graph, AI-assisted SEO features your team operates |
| Pricing model | Agency engagement starting at $3,000 a month | Subscription, multiple tiers |
| Time to first insight | Live audit before the engagement starts | Onboarding cycle, depends on schema scope |
| Reporting | Weekly visibility reporting across AI platforms and organic search | SEO and entity reporting |
| Best paired with | A team that wants changes shipped every week | A content team that wants a markup tool inside its CMS |
What WordLift does
WordLift is a structured data and AI SEO platform that has worked in the schema space for years. The product builds and maintains JSON-LD markup across a site, links entities into a knowledge graph, and provides AI-assisted SEO features (internal linking suggestions, content recommendations, entity extraction). The natural buyer is a publisher, ecommerce site, or content-heavy domain that wants its pages to be machine-readable at scale, with a knowledge graph behind the markup rather than ad-hoc tags. The product centers on structured data. It is not a GEO measurement service; it does not track how ChatGPT, Perplexity, or Copilot are citing you, and the workflow is not built around AI visibility gaps.
What Geology does differently
Geology runs the whole SEO and GEO program, with schema as one of the levers. AI agents track brand visibility directly across ChatGPT, Perplexity, Gemini, Copilot, and Google AI Overviews, so the data reflects what AI engines actually say about you, not just whether your schema is valid. They flag the URLs an AI is misreading and the structural reasons, which can include missing schema but also FAQ structure, internal linking, metadata and thin content. The team then ships every one of those fixes, writes content for the buyer prompts you are missing, and builds off-site citations. Schema matters, but it is one input among several, and Geology handles all of them. For an insurance distribution startup, that took the brand from zero AI visibility to 20 organic leads a week from AI in three months.
Pricing
WordLift is sold on tiered subscriptions that scale with site size, content volume, and the depth of the knowledge graph. Geology starts at $3,000 a month, with schema, technical SEO, content and AI visibility work included. WordLift is a tool your team runs; Geology is the agency doing the work.
When WordLift wins
If your in-house team wants a self-managed tool to maintain JSON-LD and a knowledge graph inside its own CMS, and has the staff to operate it, WordLift fits. Its entity-linking features suit a publisher that prefers to own that markup layer directly.
When Geology wins
If your priority is winning rankings and citations across ChatGPT, Perplexity, Gemini, Copilot, Google AI Overviews and Google search, Geology wins. AI agents and the team measure visibility weekly and ship the fixes, including schema, FAQ structure, internal linking, metadata and content, without a separate structured data project.