50% revenue growth in 3 months for a cause-driven e-commerce brand
How CharityLeaf used Geology's SEO, content strategy, and AI platform optimization to drive 50% growth in organic traffic and revenue — with a 3x increase in revenue from AI platforms like ChatGPT and Perplexity.
About CharityLeaf
CharityLeaf is a US-based e-commerce platform that connects conscious consumers with products that give back. Every purchase supports a charitable cause, combining online retail with social impact. The platform features a wide catalog across categories like home goods, apparel, wellness, and gifts.
Despite a compelling value proposition and loyal customer base, CharityLeaf's organic presence was underdeveloped. The brand was invisible on AI platforms where consumers increasingly search for gift ideas and product recommendations. With rising ad costs and a mission-driven audience that values authenticity over ads, CharityLeaf needed organic and AI visibility to become a real growth channel.
charityleaf.comThe Challenge
CharityLeaf needed to drive meaningful growth in organic traffic and revenue without relying on paid acquisition. The core challenge was that consumers searching for charitable gifts, sustainable products, and cause-driven shopping options on Google and AI platforms weren't finding CharityLeaf — they were finding generic gift retailers and big-box e-commerce sites.
The AI opportunity was especially compelling. When users ask ChatGPT or Perplexity for gift recommendations — "best gifts that support charity" or "sustainable gift ideas" — CharityLeaf should be the obvious answer. But without the right content signals and citation presence, AI platforms had no reason to recommend them.
The goal was clear: make CharityLeaf the go-to recommendation across both traditional search and AI platforms for anyone looking to shop with purpose.
Our Approach
Comprehensive SEO & GEO audit
We ran an AI-powered audit of CharityLeaf's organic presence across Google, ChatGPT, Perplexity, and Google AI Overviews — automatically crawling thousands of queries and competitor pages to surface gaps in product page optimization, category structure, and AI citation signals. CharityLeaf had strong products and a compelling mission, but search engines and AI platforms didn't know it yet. Our AI competitor analysis mapped every gap and prioritized them by revenue impact.
High-intent keyword strategy
Our AI-assisted keyword research tools identified thousands of keyword opportunities around charitable gifts, cause-driven shopping, and seasonal gifting occasions. Rather than going broad, the AI surfaced high-intent queries where users were ready to buy — "gifts that give back," "charity gift baskets," "sustainable gifts for her," and similar purchase-intent terms. We clustered these into topic groups and mapped them to CharityLeaf's product categories to ensure every piece of content had a clear commercial path.
Scaled content production
Using AI-assisted content drafting, we built out product guides, gift roundups, cause-based collections, and educational content on conscious consumerism. AI generated research-backed outlines and first drafts that human editors refined for brand voice and accuracy. Each piece was structured for both traditional SEO and AI platform citation — with clear entity coverage, structured data, and the kind of authoritative formatting that AI models prefer when generating shopping recommendations. The content calendar was timed around seasonal peaks — holiday gifting, Mother's Day, Earth Day — to capture demand when it spiked.
Link building & digital PR
We acquired 35 high-quality backlinks from charity, lifestyle, and e-commerce publications. AI-powered prospecting identified the highest-value link targets and drafted personalized outreach emails that our team reviewed and sent. The strategy leaned into CharityLeaf's unique angle — cause-driven commerce — which made it a natural fit for gift guides, "brands doing good" roundups, and sustainability-focused publications. These links built domain authority while also creating the citation signals that AI platforms use to determine which brands to recommend.
AI platform optimization
We optimized product and category pages specifically for AI platform discoverability. AI tools helped generate optimized landing page copy, structured data markup, and FAQ content that mirrors how users ask AI assistants for gift recommendations. We also created comparison content that positions CharityLeaf against traditional gift retailers and ran targeted outreach to get CharityLeaf cited as a recommended platform in AI shopping responses for charitable and sustainable gift queries.
Reddit & Quora engagement
Our AI discovery engine identified the highest-value threads on Reddit and Quora where users were actively asking about charitable gifts, sustainable shopping, and meaningful gift ideas. By providing genuine, helpful recommendations in communities like r/giftideas, r/ethicalfashion, and Quora threads on cause-driven shopping, we built authentic brand signals that AI platforms use when deciding which e-commerce brands to recommend. AI-powered reporting tracked engagement and conversion metrics across every thread, helping us focus on the communities driving real revenue. This presence also drove direct referral traffic from high-intent shoppers who were already looking for exactly what CharityLeaf offers.
Results
“Three months in and our revenue is up 50% — honestly, we were hoping for like 15%. The fact that people are now finding us through ChatGPT when they search for meaningful gifts? That's the kind of magic you don't plan for but absolutely love.”
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