Botify is enterprise SEO software built around crawl and log-file analysis, with newer AI-search modules layered on top. Geology is an AI-driven SEO and GEO agency: AI agents run strategy and execution, and our team ships technical SEO, content, schema, internal linking and off-site citations, then tracks visibility weekly across ChatGPT, Perplexity, Gemini, Copilot and Google AI Overviews. Botify gives an in-house technical SEO team the software to do the work. Geology does the work.
If you have a large technical SEO team that wants to run crawl and log analysis itself, Botify is a tool for that team. If you want rankings and AI visibility delivered, including the technical SEO, you want Geology.
At a glance
| Dimension | Geology | Botify |
|---|---|---|
| Best for | Companies that want SEO and AI search growth delivered | In-house technical SEO teams at enterprise ecommerce and publishers |
| AI platforms tracked | ChatGPT, Perplexity, Gemini, Copilot, Google AI Overviews, weekly | AI Overviews, ChatGPT visibility (newer modules); core focus is crawl/index |
| Execution support | Done for you. Technical SEO, content, schema, internal linking, off-site citations | Activation tools (PageWorkers) for technical fixes; content execution by your team |
| Pricing model | Agency engagement, starts at $3,000 a month | Enterprise quote, sales-led, multi-year contracts common |
| Time to first insight | Visibility audit at kickoff | Onboarding plus crawl setup (weeks) |
| Reporting | Weekly visibility and organic reports | Custom enterprise dashboards, log-file analytics |
| Best paired with | Your marketing team as the approver | A technical SEO team running a large site |
What Botify does
Botify is enterprise software for technical SEO. The product runs crawls, ingests log files to show what Googlebot actually does, and pairs that with rendering analysis, indexation tracking, and a PageWorkers activation layer that injects technical fixes via JavaScript. Their homepage now positions the platform around "AI search performance" alongside the core technical stack. Customers include large publishers and retailers like Macy's, Expedia, and The New York Times. G2 reviewers praise the data depth; common feedback is that the software is built for organizations with a real technical SEO function and a million-plus URLs to manage. AI-search modules are newer additions to the crawl core.
What Geology does differently
Geology starts from the buyer side, not the crawler side. The question is: when a buyer asks ChatGPT, Perplexity, or Gemini about your category, what does the model say, and what has to change on your site and around the web for that answer to include you? AI agents track brand visibility, citations, and positioning across the five major AI engines and map the prompts your buyers run. Our team then ships the work: technical SEO (crawlability, indexation, rendering, site structure), content, schema, internal linking and off-site citations. You do not need to staff a technical SEO team to act on the findings, because acting on them is the engagement. Where Botify hands your team an index report, Geology hands you shipped fixes and weekly results.
Pricing
Botify runs an enterprise sales motion with custom quotes, typically priced in five- or six-figure annual contracts and aimed at organizations with a dedicated technical SEO team. Geology starts at $3,000 a month, and that includes strategy, execution and reporting. Because Botify is software, its price comes on top of the team you need to run it.
When Botify wins
If you already employ a large in-house technical SEO team and want enterprise software for them to run crawl and log-file analysis themselves, with long-term log storage and JavaScript-injected fixes under their own control, Botify is a tool built for that setup. It also suits companies whose procurement prefers multi-year enterprise software contracts over an agency engagement.
When Geology wins
If your priority is organic and AI search growth, and you want the technical SEO, content and citation work done rather than another tool to staff, Geology fits. You get weekly measurement across the major AI engines plus the team that ships the fixes. For an enterprise client, that work produced 75% organic growth and 3x AI mentions in six months.