Disruptive Advertising is a paid media agency that has begun layering GEO services on top of its core PPC and CRO work, Geology is the software that powers a GEO program directly. If your main spend is paid acquisition and you want one team to run paid plus a starter GEO motion, Disruptive is a logical fit. If GEO is the primary motion and you want continuous measurement plus execution across ChatGPT, Perplexity, Gemini, Copilot, and Google AI Overviews, Geology is built for that. Different center of gravity, different reporting cadence.
At a glance
| Dimension | Geology | Disruptive Advertising |
|---|---|---|
| Best for | Teams that want a dedicated GEO platform | Brands buying paid media with GEO bundled in |
| AI platforms tracked | ChatGPT, Perplexity, Gemini, Copilot, Google AI Overviews | Tracked through partner tools where included in scope |
| Execution support | Yes. Page audits, prompt monitoring, content briefs, agentic optimization | Yes. Paid media, CRO, content, plus emerging GEO services |
| Pricing model | Subscription, transparent | Monthly retainer plus media spend |
| Time to first insight | Same-day audit | Onboarding cycle, paid analytics first |
| Reporting | Self-serve dashboard plus exports | Account team reporting cadence |
| Best paired with | An in-house team that wants to ship | A brand whose primary spend is paid acquisition |
What Disruptive Advertising does
Disruptive Advertising is a Utah-based performance agency founded by Jacob Baadsgaard, focused on paid search, paid social, and conversion rate optimization, with a creative production arm. The agency runs sizeable Google Ads and Meta accounts for mid-market brands and has been recognized on Inc 5000 lists. As AI search has grown, the team has added GEO services to the menu, framed as an extension of the SEO and content work that complements paid. Reviews on Clutch and Trustpilot highlight responsive account management and strong paid performance. The trade-off, as with any agency adding a new line of service, is that GEO depth is still maturing and the dedicated tooling under it varies by engagement.
What Geology does differently
Geology is a purpose-built GEO platform, not an add-on to a paid retainer. Tracking covers ChatGPT, Perplexity, Gemini, Copilot, and Google AI Overviews continuously, and the platform pairs measurement with execution: page audits flag the pages an AI is misreading, prompt management captures the queries your buyers actually run, the content workspace converts gaps into briefs your team can ship, and an agentic layer applies common fixes (schema, FAQ structure, internal linking) automatically. The angle is different from a performance agency. You get a system that runs every day, surfaces the prompts that matter most, and lets a small in-house team validate a fix and see the result in the same week. For brands where AI visibility is a top-three priority, the dedicated platform tends to outpace a bundled service line.
Pricing
Disruptive Advertising runs a monthly retainer alongside the paid media spend it manages, scoped to the channels and supporting work in the engagement, typically landing in the mid four to mid five figures per month plus media. Geology is sold on a transparent subscription with public tiers and is independent of any media spend. For brands where GEO is the primary motion rather than an extension of paid, Geology is the more direct buy.
When Disruptive Advertising wins
If your largest line item is paid media and you want one partner to run Google, Meta, and a starter GEO motion as a bundle, Disruptive is a reasonable choice. The paid execution is the strength, and consolidating vendors has obvious operational value when the team is small.
When Geology wins
If GEO is not a side service but a primary channel, Geology is the better fit. The platform gives you continuous tracking across the major answer engines plus the execution to act on it, without folding the work into a paid retainer. For teams that want measurable cycles in days rather than monthly readouts, the dedicated software path moves faster.