Disruptive Advertising is a paid media agency that has begun layering GEO services on top of its core PPC and CRO work. Geology is an AI-driven SEO and GEO agency. AI agents run strategy and execution, and the team ships technical SEO, content, schema, internal linking and off-site citations, then tracks visibility weekly across ChatGPT, Perplexity, Gemini, Copilot, and Google AI Overviews. If your main need is paid acquisition, Disruptive is built around that. If organic growth in Google and AI answers is the goal, Geology is built for that. Different center of gravity, different reporting cadence.
At a glance
| Dimension | Geology | Disruptive Advertising |
|---|---|---|
| Best for | Brands that want organic growth across Google and AI search | Brands buying paid media and CRO |
| AI platforms tracked | ChatGPT, Perplexity, Gemini, Copilot, Google AI Overviews, weekly | Tracked through partner tools where included in scope |
| Execution | Technical SEO, content, schema, internal linking, off-site citations | Paid media, CRO, content, plus emerging GEO services |
| Pricing model | Agency engagement starting at $3,000 a month | Monthly retainer plus media spend |
| Time to first insight | Live audit before the engagement starts | Onboarding cycle, paid analytics first |
| Reporting | Weekly visibility reporting across AI platforms and organic search | Account team reporting cadence |
| Best paired with | A team that wants SEO and GEO handled for it | A brand whose primary spend is paid acquisition |
What Disruptive Advertising does
Disruptive Advertising is a Utah-based performance agency founded by Jacob Baadsgaard, focused on paid search, paid social, and conversion rate optimization, with a creative production arm. The agency runs sizeable Google Ads and Meta accounts for mid-market brands and has been recognized on Inc 5000 lists. As AI search has grown, the team has added GEO services to the menu, framed as an extension of the SEO and content work that complements paid. Reviews on Clutch and Trustpilot highlight responsive account management and strong paid performance. The trade-off, as with any agency adding a new line of service, is that GEO depth is still maturing and the dedicated tooling under it varies by engagement.
What Geology does differently
Geology is a dedicated SEO and GEO agency, not an add-on to a paid retainer. AI agents track ChatGPT, Perplexity, Gemini, Copilot, and Google AI Overviews at the prompt level, flag the pages an AI is misreading, and turn the gaps into a weekly plan. The team then ships it: technical SEO, new and refreshed content, schema, FAQ structure, internal linking and off-site citations. You see what changed and what it did to rankings and AI citations in the same reporting cycle. Organic growth also lowers what you pay for every customer: on one B2B engagement, Geology cut CAC 35% in six months.
Pricing
Disruptive Advertising runs a monthly retainer alongside the paid media spend it manages, scoped to the channels and supporting work in the engagement, typically landing in the mid four to mid five figures per month plus media. Geology starts at $3,000 a month, independent of any media spend.
When Disruptive Advertising wins
If your largest line item is paid media and you want one partner to run Google Ads, Meta, CRO and creative production, Disruptive fits. Paid execution is its center of gravity, and consolidating paid vendors has obvious operational value when the team is small.
When Geology wins
If organic search and AI visibility are a primary channel rather than a side service, Geology wins. AI agents and the team ship technical SEO, content and schema every week, results are tracked across the major answer engines and Google, and the work stands on its own instead of being folded into a paid retainer.