Geology and Evertune both measure brand presence in AI answers, but they sit at different points on the analytics-to-execution line. Evertune is an analytics platform built for brand and insights teams who want category-level share-of-voice and sentiment across AI models. Geology is an AI-driven SEO and GEO agency: the same tracking across ChatGPT, Perplexity, Gemini, Copilot, and Google AI Overviews every week, plus AI agents and a team that ship the technical SEO, content, schema, internal linking, and off-site citation work that changes what the models say.
If your job is brand reporting for a CMO deck, Evertune produces that kind of output. If your job is moving AI visibility quarter over quarter, Geology does the work that moves it.
At a glance
| Dimension | Geology | Evertune |
|---|---|---|
| Best for | Teams that need AI visibility measured and improved | Brand and insights teams running category benchmarks |
| AI platforms tracked | ChatGPT, Perplexity, Gemini, Copilot, Google AI Overviews | ChatGPT, Gemini, Perplexity, Copilot |
| Execution support | Done for you. Technical SEO, content, schema, internal linking, off-site citations | Insights only. Execution handled by your team or agency |
| Pricing model | Agency engagement, starts at $3,000 a month | Enterprise quote, sales-led |
| Time to first insight | Starts with a live audit | Onboarding cycle (weeks) |
| Reporting | Weekly AI visibility tracking plus reports from the team | Brand-centric dashboards and category reports |
| Best paired with | A marketing team that wants the work shipped | A creative or PR agency partner |
What Evertune does
Evertune positions itself as the AI brand intelligence platform. It tracks how generative models talk about a brand, scores share of model, sentiment, and attribute associations, and benchmarks results against category competitors. The product is targeted at CMOs and brand leaders who want to know what the model "thinks" of them and how that compares to peers. Customers praise the strategic framing and the way data feeds brand planning. The consistent caveat in third-party reviews and press coverage is that Evertune is a measurement and insights tool. The work of changing what the models say (content rewrites, schema, citation building, PR placements) sits outside the platform and falls to the brand team or an outside agency.
What Geology does differently
Geology starts from the same measurement foundation and then does the work. Page audits flag the pages an AI model is misreading and explain why. Prompt research captures the queries your buyers actually type into ChatGPT and Perplexity. The team writes and publishes content that closes visibility gaps, AI agents apply common fixes (schema markup, FAQ blocks, internal linking, citation hygiene), and off-site citation work builds the sources models pull from. The thesis is direct. AI visibility moves every week as models retrain, so the brand that wins is the one that can go from insight to fix in days. Where Evertune hands you a brand scorecard, Geology hands you the scorecard and the shipped pages. For one enterprise client, that produced 75% organic growth and 3x AI mentions in six months.
Pricing
Evertune runs an enterprise sales motion with custom quotes, typically priced for brand and insights teams with sizeable annual budgets. Geology starts at $3,000 a month, and that covers the SEO and GEO execution, not only the measurement.
When Evertune wins
If you run brand strategy at a global category leader and your need is a longitudinal share-of-model data feed with sentiment and attribute breakdowns for CMO reporting and category planning, with execution handled by your own team or creative agency, Evertune's brand-intelligence reports are built for that internal use.
When Geology wins
If your team has a number to move, Geology wins. You get cross-platform visibility tracking and an agency that ships the fixes in one engagement, so insight-to-shipped-change happens in the same workflow rather than across three vendors.
Buying for an insurer, bank or fintech? Regulated categories need more than a tracker. For insurers, see insurance GEO; for banks, lenders and payments, see fintech GEO. It is the program behind a US specialty broker named in 70% of tracked AI answers six months after starting from zero.