Frase and Geology are often compared but do very different jobs. Frase is an AI content tool built around SERP-driven research: it pulls top-ranking pages for a target query, extracts headings and questions, and turns the result into a brief or a first draft that your writers finish. Geology is an AI-driven SEO and GEO agency: AI agents run strategy and execution, and our team ships the technical SEO, content, schema, internal linking and off-site citation work, then tracks visibility weekly across ChatGPT, Perplexity, Gemini, Copilot and Google AI Overviews. Frase speeds up a writer. Geology delivers the search results.
At a glance
| Dimension | Geology | Frase |
|---|---|---|
| Best for | Companies that want organic and AI answer visibility delivered | In-house writers producing SERP-driven briefs and drafts |
| AI platforms tracked | ChatGPT, Perplexity, Gemini, Copilot, Google AI Overviews, weekly | Limited; SERP-based research, not AI-engine citation tracking |
| Execution support | Done for you. Technical SEO, content, schema, internal linking, off-site citations | Content briefs, AI writer, document optimization for your team |
| Pricing model | Agency engagement, starts at $3,000 a month | Tiered subscription with optional Pro AI add-on |
| Time to first insight | Visibility audit at kickoff | Same-day for briefs and SERP research |
| Reporting | Weekly visibility and organic reports | Per-document research and scoring |
| Best paired with | Your marketing team as the approver | A writer or content marketer producing weekly briefs |
What Frase does
Frase is an AI-assisted content research and brief tool. The Frase workflow is straightforward: enter a target query, the tool fetches the top-ranking pages, extracts headings, questions, statistics, and external links, then assembles a brief you can hand to a writer. Frase also includes an AI writer that drafts long-form content and an in-editor optimization view that scores a draft against competing pages. G2 reviewers often call out the speed of brief creation and the SERP research view as the main draws. The product's center is the document: research a topic, build a brief, write the article, score it. The writing, publishing and the rest of the SEO work stay with your team.
What Geology does differently
Geology works at the brand and prompt level, and the team does the work. The question is "which prompts cite us in ChatGPT, where are competitors winning instead, and which gaps on our site and around the web cause search and AI engines to skip us." AI agents track ChatGPT, Perplexity, Gemini, Copilot, and Google AI Overviews and map the queries buyers actually run. Our team then ships the fixes: technical SEO, new and rewritten content, schema, FAQ entities, internal linking and off-site citations. Content is planned from real visibility gaps rather than SERP analysis alone, and results are reported weekly. Content is one part of a closed loop that we run end to end.
Pricing
Frase is priced as a content tool with tiered monthly subscriptions and an optional Pro AI add-on for unlimited generations, with public pricing on the website. Geology starts at $3,000 a month. The two are not substitutes on cost: Frase is cheaper because it is a writing aid your team operates, while Geology covers the strategy, the content itself, technical SEO, citation work and weekly AI visibility reporting.
When Frase wins
If you have in-house writers or freelancers who want a cheap DIY tool to speed up research-to-brief work they will do themselves, Frase fits. The SERP research view and AI-assisted brief creation save writers time.
When Geology wins
If you need your brand to rank and to surface inside AI answers, and you want the content and structural fixes shipped for you, Geology is built for that. For a D2C brand, that work produced 3x revenue from AI platforms and 50% organic growth in three months.