JumpFly and Geology solve different problems for different teams. JumpFly is a PPC-led digital agency in the Chicago area that also runs SEO and creative services on monthly retainers. Geology is a software platform for Generative Engine Optimization that measures brand presence across ChatGPT, Perplexity, Gemini, Copilot, and Google AI Overviews and ships the fixes the data points to. If you need humans to manage Google Ads campaigns and creative production, JumpFly is the right call. If you need to win the new layer of search where AI assistants are answering buyer questions, Geology is built for that.
At a glance
| Dimension | Geology | JumpFly |
|---|---|---|
| Best for | Mid-market and B2B teams that need AI visibility plus execution | Companies that need managed PPC and creative |
| AI platforms tracked | ChatGPT, Perplexity, Gemini, Copilot, Google AI Overviews | Not a focus area |
| Execution support | Yes. Page audits, prompt monitoring, content briefs, agentic optimization | Yes. Human-led PPC, SEO, creative |
| Pricing model | Subscription, transparent | Monthly retainer, custom quote |
| Time to first insight | Same-day audit | Onboarding cycle (weeks) |
| Reporting | Self-serve dashboard plus exports | Account-manager reporting |
| Best paired with | A team that wants to ship without adding headcount | An in-house team that wants paid search outsourced |
What JumpFly does
JumpFly is a Premier Google Partner agency that has run paid search since 2003. The team handles Google Ads, Microsoft Ads, paid social, Amazon Ads, plus an SEO practice and a creative arm for landing pages and display assets. The pitch is account managers who actually live in the campaigns, weekly optimization, and reporting cadences tied to client KPIs. Per the JumpFly homepage, the focus is small to mid-market advertisers that want a senior PPC operator without building one in-house. G2 and third-party reviews tend to highlight account-manager attention and PPC depth; the SEO practice is positioned as a complement, not a standalone offering.
What Geology does differently
Geology is a software product, not a retainer. It tracks how a brand appears in AI assistant answers across ChatGPT, Perplexity, Gemini, Copilot, and Google AI Overviews, and pairs that measurement with execution. Page audits flag the URLs an AI is misreading, prompt management captures the queries buyers actually run, the content workspace turns gaps into briefs, and an agentic optimization layer applies common fixes (schema, FAQ structure, internal linking) automatically. The model is different too. Instead of paying a monthly retainer for hours, you pay a subscription for software that runs continuously and gets faster as the AI engines change. For teams that already have PPC handled, Geology covers the part of the funnel that retainers and Google Ads accounts do not touch: how AI assistants describe your brand to a buyer who never clicks an ad.
Pricing
JumpFly runs a custom-quoted monthly retainer model, typical of mid-market PPC agencies, sized to the ad spend and services scoped. Geology is sold on a transparent subscription with public pricing tiers and no procurement cycle. The two are not direct substitutes: a JumpFly retainer pays for managed media, while Geology pays for software that measures and optimizes AI visibility.
When JumpFly wins
If you need a senior team to run Google Ads, Microsoft Ads, or paid social day-to-day, with creative production attached, JumpFly is built for that. AI visibility is not the job they do, and a software platform will not write your ad copy or pull bid reports for a sales meeting.
When Geology wins
If the missing piece is AI search visibility, Geology is the right buy. The platform measures how ChatGPT and Perplexity describe your category, flags where your pages lose to a competitor, and ships schema and content fixes without waiting for a retainer cycle. For teams that already have paid handled, Geology fills the gap that PPC agencies do not cover.