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Geology vs JumpFly.

JumpFly is a PPC-led agency with an SEO side practice; Geology is an AI-driven SEO and GEO agency. Which one should own your organic and AI search growth?

Sankalp AgarwalSankalp Agarwal·October 6, 2026
The matchupHEAD-TO-HEAD
§01 · Us
Geology
Geology
GEO + execution
Weekly cadence
Senior team
getgeology.com
vs
§02 · Them
JumpFly
JumpFly
SEO / GEO Agency
PPC + SEO
See full breakdown ↓
jumpfly.com ↗
Coverage · execution · pricing · fitHonest, not promotional

JumpFly and Geology solve different problems. JumpFly is a PPC-led digital agency in the Chicago area that also runs SEO and creative services on monthly retainers. Geology is an AI-driven SEO and GEO agency: AI agents run strategy and execution, and our team ships the technical SEO, content, schema, internal linking and off-site citation work, then tracks visibility weekly across ChatGPT, Perplexity, Gemini, Copilot and Google AI Overviews. If you need people to manage Google Ads campaigns and creative production, JumpFly does that. If you need to win organic search and the new layer where AI assistants answer buyer questions, Geology is built for it.

At a glance

DimensionGeologyJumpFly
Best forCompanies that want organic and AI search growthCompanies that need managed PPC and creative
AI platforms trackedChatGPT, Perplexity, Gemini, Copilot, Google AI Overviews, weeklyNot a focus area
Execution supportDone for you. Technical SEO, content, schema, internal linking, off-site citationsHuman-led PPC, SEO, creative
Pricing modelAgency engagement, starts at $3,000 a monthMonthly retainer, custom quote
Time to first insightVisibility audit at kickoffOnboarding cycle (weeks)
ReportingWeekly visibility and organic reportsAccount-manager reporting
Best paired withYour marketing team as the approverAn in-house team that wants paid search outsourced

What JumpFly does

JumpFly is a Premier Google Partner agency that has run paid search since 2003. The team handles Google Ads, Microsoft Ads, paid social, Amazon Ads, plus an SEO practice and a creative arm for landing pages and display assets. The pitch is account managers who live in the campaigns, weekly optimization, and reporting cadences tied to client KPIs. Per the JumpFly homepage, the focus is small to mid-market advertisers that want a senior PPC operator without building one in-house. Third-party reviews tend to highlight account-manager attention on PPC; the SEO practice is positioned as a complement to paid, not a standalone offering.

What Geology does differently

Geology is built entirely around organic and AI search. AI agents track how a brand appears in assistant answers across ChatGPT, Perplexity, Gemini, Copilot, and Google AI Overviews, map the queries buyers actually run, and find the pages search and AI engines misread. Our team then ships the work: technical SEO, content, schema, FAQ structure, internal linking and off-site citations, with visibility reported weekly. Because AI agents handle much of the research and execution, the work keeps pace as the AI engines change instead of waiting on a monthly hours budget. For teams that already have PPC handled, Geology owns the part of the funnel ad accounts do not touch: how search engines and AI assistants describe your brand to a buyer who never clicks an ad.

Pricing

JumpFly runs a custom-quoted monthly retainer model, typical of mid-market PPC agencies, sized to the ad spend and services scoped. Geology starts at $3,000 a month for SEO and GEO strategy, execution and reporting. The two are not direct substitutes: a JumpFly retainer pays mostly for managed media, while Geology pays for organic and AI search growth.

When JumpFly wins

If you need a senior team to run Google Ads, Microsoft Ads, Amazon Ads or paid social day to day, with creative production for landing pages and display attached, JumpFly is built for that. Geology does not run paid media or produce ad creative.

When Geology wins

If the missing piece is organic and AI search growth, Geology is the right buy. We measure how ChatGPT and Perplexity describe your category, find where your pages lose to a competitor, and ship the technical SEO, content and schema fixes. For a US online insurance brokerage, that work grew organic leads 7.5x in six months.

Frequently asked questions

Get started

Want to see where you show up in ChatGPT, Perplexity, and Google AI Overviews before you sign another agency retainer? Start with a live audit.

See where Geology stands against JumpFly on the prompts that matter for your category, pulled live across ChatGPT, Perplexity, Gemini, Copilot, and Google AI Overviews.