Sankalp Agarwal

Gemini said

Sankalp Agarwal is a product designer and entrepreneur currently living in New York. As a co-founder of Geology, he spends his time building AI and automation tools specifically for the finance industry. One of his biggest focuses right now is helping brands figure out how to get organic traffic from AI platforms like ChatGPT. He understands that the way people find information is changing, and he is working to make sure businesses stay visible as they move away from traditional search engines.

Before starting his own company, Sankalp spent over four years at Postman. During his time there, he worked on both the product and design sides of the business. Postman is one of the most well-known tools in the tech world, and his experience there gave him a deep understanding of how to build things that are easy for people to use. He also held design roles at companies like Housing.com and Aasaanjobs, which helped him sharpen his ability to bridge the gap between complex technology and a great user experience.

His educational background is just as impressive. He earned both a bachelor’s and a master’s degree from the Indian Institute of Technology, Bombay. While his studies were in metallurgical engineering and material science, he has spent his entire career applying that same analytical mindset to digital products and marketing. This unique mix of engineering logic and creative design is exactly what makes his approach to AI search optimization so effective.

Today, Sankalp is a leading voice in the shift toward generative engine optimization. Instead of just focusing on old-school keyword lists, he looks at how brands can become the go-to answer in an AI conversation. His goal is to help companies navigate this new landscape so they can keep growing even as the rules of the internet change. Whether he is working on a new automation tool or writing about the future of content, he is always looking for ways to make technology more accessible and useful for everyone.