Geology and Peec AI both work for marketing teams that want visibility into AI answers, but they are different kinds of company. Peec AI is an analytics-first GEO tool built for marketers who need quick, shareable views of brand and competitor presence across the major AI engines. Geology is an AI-driven SEO and GEO agency: AI agents run strategy and execution, the team ships technical SEO, content, schema, internal linking, and off-site citations, and visibility is tracked weekly across ChatGPT, Perplexity, Gemini, Copilot, and Google AI Overviews.
If you have an in-house team that wants an analytics tool and will run the work itself, a tool like Peec AI fits. If you want the number moved, Geology does the work that moves it.
At a glance
| Dimension | Geology | Peec AI |
|---|---|---|
| Best for | Teams that want AI and Google visibility improved, not only measured | In-house marketing teams that want analytics on AI search |
| AI platforms tracked | ChatGPT, Perplexity, Gemini, Copilot, Google AI Overviews, weekly | ChatGPT, Perplexity, Gemini, Google AI Overviews |
| Execution support | Done for you. Technical SEO, content, schema, internal linking, off-site citations | Insights and competitor benchmarking only |
| Pricing model | Monthly engagement, starting at $3,000 a month | Subscription, public tiers |
| Time to first insight | First live audit before kickoff | Fast onboarding |
| Reporting | Weekly visibility tracking across Google and AI platforms | Visibility dashboards, share-of-voice |
| Best paired with | A marketing lead who wants SEO and GEO handled end to end | A content or PR team handling execution |
What Peec AI does
Peec AI is a GEO analytics product designed for marketing teams. The platform tracks how a brand and its competitors appear inside answers from ChatGPT, Perplexity, Gemini, and Google AI Overviews, scores share of voice, and surfaces the prompts and citations driving each answer. Peec AI has built a reputation for a clean, marketer-friendly UI and quick setup, particularly with European mid-market B2B teams. Customers tend to highlight the dashboard quality and how easy the data is to share with leadership. The trade-off (and Peec AI does not claim otherwise) is that the product is built around analytics. The work of changing what the models say (page rewrites, schema, FAQ structure, internal linking, citation building) sits with your in-house team or an agency.
What Geology does differently
Geology starts from the same measurement and treats it as one step in the loop, not the deliverable. AI agents flag the specific pages an AI model is skipping or misreading and explain the structural reason: missing schema, weak FAQ, ambiguous entity definition, thin citations. They map the queries your buyers actually type into ChatGPT and Perplexity, broken down by persona and intent. The team then ships the fixes: content, technical SEO, schema, FAQ blocks, internal linking, and off-site citations. AI visibility moves week to week as models retrain, so the brand that wins is the one that goes from insight to fix in days. Where an analytics tool hands you a dashboard, Geology hands you the shipped work. For an enterprise client, that produced 75% organic growth and 3x AI mentions in six months.
Pricing
Peec AI is a subscription with public tiers, designed to fit mid-market marketing budgets. Geology starts at $3,000 a month for the full SEO and GEO program, execution included, rather than leaving the work as separate spend on staff or another agency.
When Peec AI wins
If you have an in-house content and SEO team that wants a DIY analytics tool for AI search visibility and plans to do the execution itself, Peec AI's dashboards are quick to set up and easy to share with leadership.
When Geology wins
If you want the metric moved, Geology is the agency to hire. You get cross-platform visibility tracking and a team that ships the fixes every week, so the loop from insight to shipped change happens in one engagement rather than across two or three vendors.