Geology and Scrunch AI both work on AI search visibility, but they sit at different points on the analytics-to-execution spectrum. Scrunch AI is an analytics-first tool that helps marketing teams see how AI models describe their brand and which sources those answers cite. Geology is an AI-driven SEO and GEO agency: AI agents run strategy and execution, and the team ships technical SEO, content, schema, internal linking and off-site citations, then tracks visibility weekly across ChatGPT, Perplexity, Gemini, Copilot and Google AI Overviews.
If you have an in-house team that wants a dashboard to report AI visibility and do the follow-up work itself, Scrunch AI fits that setup. If you want an agency that measures the metric and does the work that moves it, Geology fits.
At a glance
| Dimension | Geology | Scrunch AI |
|---|---|---|
| Best for | Brands that want an agency to own SEO and GEO results | In-house teams that want analytics on AI search visibility |
| AI platforms tracked | ChatGPT, Perplexity, Gemini, Copilot, Google AI Overviews | ChatGPT, Perplexity, Gemini, Copilot |
| Execution support | Done for you. Technical SEO, content, schema, internal linking, off-site citations | Insights and recommendations only |
| Pricing model | Starts at $3,000 a month | Subscription, sales-led for higher tiers |
| Time to first insight | Audit at kickoff | Quick onboarding for analytics |
| Reporting | Weekly visibility reporting across AI platforms and search | Visibility dashboard, citation tracking |
| Best paired with | Teams that want SEO and GEO handled end to end | An in-house content team handling execution |
What Scrunch AI does
Scrunch AI is a GEO analytics tool built for marketing teams that want to track how their brand and competitors appear inside AI-generated answers. The product covers the major answer engines, scores share of voice, surfaces the citations and sources feeding each answer, and packages the data as dashboards a CMO can read in five minutes. Customers tend to praise the speed of setup and the clarity of the visibility view. The caveat common to analytics tools in this category is that a tool tells you what is happening; the work of changing it (rewriting pages, fixing schema, building citations) lives outside the product and lands on the in-house team or an agency.
What Geology does differently
Geology starts from measurement and does the work that follows. AI agents plan strategy and execution, and the team ships technical SEO, content, schema, internal linking and off-site citations. Page audits flag the specific pages an AI model is skipping or misquoting and the structural reason: missing schema, weak FAQ, ambiguous entity definition, thin citations. Buyer prompts are tracked by persona and intent, and gaps turn into published pages. Visibility is reported weekly across ChatGPT, Perplexity, Gemini, Copilot and Google AI Overviews, alongside traditional search. AI visibility shifts week to week as models retrain, so the team that wins is the one that moves from insight to fix in days, not quarters. Where an analytics tool hands you the report, Geology hands you the report and ships the next set of changes. For one enterprise client, that produced 75% organic growth and 3x AI mentions in six months.
Pricing
Scrunch AI is sold as a subscription with public starter pricing and a sales-led motion for higher tiers, sized for marketing teams across mid-market and enterprise B2B. Geology starts at $3,000 a month, and that covers the agency doing the SEO and GEO work, not only the reporting.
When Scrunch AI wins
If you have a senior in-house team or another partner that will do the content and technical work, and you only want a lightweight dashboard to report AI visibility to leadership, Scrunch AI fits that DIY setup. The dashboards are easy to share and setup is fast.
When Geology wins
If you want the metric to move, Geology fits. You get cross-platform measurement plus an agency that ships audits, content, schema, internal linking and citations, so insight to shipped change happens with one team.