These two sit in adjacent categories but answer different needs. Sitebulb is a desktop and cloud SEO crawler that produces detailed technical audits of a website, with recommendations on internal linking, indexability, JavaScript rendering, and on-page issues, which someone on your team then implements. Geology is an AI-driven SEO and GEO agency: AI agents run strategy and execution, the team ships technical SEO, content, schema, internal linking, and off-site citations, and visibility is tracked weekly across ChatGPT, Perplexity, Gemini, Copilot, and Google AI Overviews. Sitebulb gives an in-house technical SEO a crawl report. Geology finds the issues, fixes them, and makes sure AI answer engines actually mention you.
At a glance
| Dimension | Geology | Sitebulb |
|---|---|---|
| Best for | Teams that want technical SEO and AI visibility fixed, not only audited | In-house SEOs and consultants running their own crawls |
| AI platforms tracked | ChatGPT, Perplexity, Gemini, Copilot, Google AI Overviews, weekly | Not an AI tracking tool |
| Execution support | Done for you. Technical SEO, content, schema, internal linking, off-site citations | Detailed technical recommendations, manual implementation |
| Pricing model | Monthly engagement, starting at $3,000 a month | Per-seat license (desktop) or cloud subscription |
| Time to first insight | First live audit before kickoff | Crawl time depends on site size |
| Reporting | Weekly visibility tracking across Google and AI platforms | Detailed crawl reports and visualizations |
| Best paired with | A marketing lead who wants SEO and GEO handled end to end | A technical SEO doing site audits in-house |
What Sitebulb does
Sitebulb is a well-known technical SEO auditing tool. Per sitebulb.com, it crawls websites and produces reports on indexability, internal linking, redirects, hreflang, JavaScript rendering, Core Web Vitals, schema, and hundreds of other on-page and technical signals. The product has a strong reputation in the SEO consulting world, particularly for the clarity of its hint system, which explains why an issue matters and how to fix it. It is available as a desktop app and a cloud product, and consultants often run it as part of a quarterly audit cadence.
What Geology does differently
Geology answers two questions and then acts on both: is your site technically sound for Google and AI crawlers, and does your brand show up in AI answers. AI agents audit pages for technical SEO issues and for how AI engines parse content (schema clarity, answer-shaped sections, source authority, FAQ structure), track brand and competitor visibility across the major AI engines, and map the prompts your buyers actually run. The team then ships the fixes: technical SEO, content, schema, internal linking, and off-site citations, so the loop from "we are missing on this prompt" to a shipped page change closes in days. A site can pass a crawler's checks and still be invisible in AI answers; Geology covers both. A California-licensed specialty insurance broker grew Google impressions 38.7x in six months on this model.
Pricing
Sitebulb is sold as a desktop license with annual pricing per seat, plus a separate Sitebulb Cloud subscription for on-demand crawling. Pricing is public on their site, and implementation is on your team. Geology starts at $3,000 a month for the full SEO and GEO program, technical fixes included.
When Sitebulb wins
If you are an in-house technical SEO or a consultant who wants a DIY crawler to run your own one-off site reviews and implement the fixes yourself, Sitebulb's hint reports are built for that workflow.
When Geology wins
If you want technical SEO and AI visibility fixed rather than reported, Geology is the agency to hire. You get technical audits, cross-platform tracking, prompt-level monitoring, and a team that ships the changes every week.