Geology and SmartSites are both agencies, built for different jobs. Geology is an AI-driven SEO and GEO agency. AI agents run strategy and execution, and the team ships technical SEO, content, schema, internal linking and off-site citations, then tracks visibility weekly across ChatGPT, Perplexity, Gemini, Copilot, and Google AI Overviews. SmartSites is an Inc. 5000 digital agency focused on small and mid-sized businesses, best known for website design plus PPC and broad marketing retainers. Pick SmartSites if you need a website rebuild bundled with paid media, email and social. Pick Geology if you want to win organic search and AI answers.
At a glance
| Dimension | Geology | SmartSites |
|---|---|---|
| Best for | Businesses that want organic and AI search growth | SMBs that need a site plus paid, email and social marketing |
| AI platforms tracked | ChatGPT, Perplexity, Gemini, Copilot, Google AI Overviews, weekly | Not a primary service line |
| Execution | Technical SEO, content, schema, internal linking, off-site citations, run by AI agents and the team | Yes, via account-managed teams |
| Pricing model | Agency engagement starting at $3,000 a month | Monthly retainer plus project fees |
| Time to first insight | Live audit before the engagement starts | Onboarding and audit cycle |
| Reporting | Weekly visibility reporting across AI platforms and organic search | Account-managed monthly reports |
| Best paired with | A team that wants SEO and GEO handled for it | A small business that needs a new website and ad management |
What SmartSites does
SmartSites is a New Jersey-based agency that scaled by serving small and mid-sized businesses, positioned on its homepage as a one-stop digital partner. Core services are website design and development, PPC advertising, SEO, email marketing, and social media management. The company has earned multiple Inc. 5000 placements and a strong G2 and Clutch presence, with reviews highlighting responsive account management and tangible lead-generation results for local services, e-commerce, and B2B SMBs. The model is human-led: a dedicated account team owns strategy, campaign builds, and reporting on a monthly retainer.
What Geology does differently
Geology is built for search as buyers use it now, on Google and inside AI answers. AI agents track every prompt your buyers actually run across ChatGPT, Perplexity, Gemini, Copilot, and Google AI Overviews, score citation share against the competitors taking the spot you want, and identify the schema, FAQ, content and internal-link gaps that block rankings and citations. The team then ships the fixes every week, along with technical SEO and off-site citations. Because AI agents handle the analysis, the cycle from finding to fix is days rather than a monthly reporting call. For a D2C brand, that produced 3x revenue from AI platforms and 50% organic growth in three months.
Pricing
SmartSites runs custom monthly retainers, with site builds typically billed as separate projects. Pricing is quoted per scope. Geology starts at $3,000 a month for SEO and GEO.
When SmartSites wins
If your business needs a new website, ongoing PPC management, email marketing and social media under one account team, SmartSites fits. Geology does not build websites or run ad operations.
When Geology wins
If your priority is ranking on Google and being the brand the AI cites when your buyer asks, Geology wins on speed and focus. AI agents and the team ship technical SEO, local and content fixes, schema and citations weekly, and you see the results across five AI platforms and organic search. For SMBs that already have a site and want more organic leads, this is the cleaner fit.