Wallaroo Media is a Utah-based growth marketing agency known for DTC ecommerce work across paid social, influencer, and SEO. Geology is an AI-driven SEO and GEO agency: AI agents run strategy and execution, and our team ships the technical SEO, content, schema, internal linking and off-site citation work, then tracks visibility weekly across ChatGPT, Perplexity, Gemini, Copilot and Google AI Overviews. Wallaroo is the team you hire to run paid and creative channels for a consumer brand. Geology is the agency you hire to own organic search and AI answer visibility. Many DTC brands use both, each on its own channels.
At a glance
| Dimension | Geology | Wallaroo Media |
|---|---|---|
| Best for | DTC brands that want organic and AI search growth | DTC brands scaling paid social, influencer, and creative |
| AI platforms tracked | ChatGPT, Perplexity, Gemini, Copilot, Google AI Overviews, weekly | Not a primary focus |
| Execution support | Done for you. Technical SEO, content, schema, internal linking, off-site citations | Account team, creative, media buying |
| Pricing model | Agency engagement, starts at $3,000 a month | Monthly retainer, sales-led quote |
| Time to first insight | Visibility audit at kickoff | Onboarding cycle (4 to 8 weeks typical) |
| Reporting | Weekly visibility and organic reports | Monthly reviews via account manager |
| Best paired with | Your marketing team as the approver | A DTC brand outsourcing paid and creative |
What Wallaroo Media does
Wallaroo Media is a full-funnel growth agency with a DTC and consumer brand focus. The service menu on wallaroomedia.com covers paid social, influencer, TikTok, SEO, content, and brand strategy. The agency has worked with names across consumer goods, beauty, and lifestyle, and the positioning is built around blended performance plus brand. Engagements are monthly retainers with an account team made up of strategists, paid specialists, and creative producers. Brands that need help launching campaigns, running TikTok creative, and scaling paid acquisition are the core fit for the model. AI search visibility is not the agency's headline service.
What Geology does differently
Geology is built for organic search and the AI answer layer, which matters for DTC because shoppers now ask ChatGPT and Perplexity for product recommendations, comparisons, and ingredient breakdowns. AI agents track brand presence across Google and the five major answer engines, find the product and category pages an AI is misreading, and map the buying queries running through answer engines for your category. Our team then ships the fixes: technical SEO, product schema, FAQ structure, internal linking, ingredient and material clarity, content and off-site citations. The difference against a multichannel agency is focus and throughput: AI agents validate dozens of product pages per week, while a creative-led team has different priorities. For a D2C brand, that work produced 3x revenue from AI platforms and 50% organic growth in three months.
Pricing
Wallaroo Media engagements are monthly retainers sized for growth-stage DTC brands, typically starting in the mid four figures and scaling with media spend and creative volume. Geology starts at $3,000 a month for SEO and GEO strategy, execution and weekly reporting. The buys are not equivalent: one pays for a creative and media team, the other for organic and AI search growth.
When Wallaroo Media wins
If you are a DTC brand that needs paid social scale, TikTok creative, influencer programs, brand strategy, or one partner running a broad multichannel retainer, Wallaroo is built for that. Geology does not run paid media, influencer programs or creative production.
When Geology wins
If your priority is organic growth and AI visibility (being cited when a shopper asks ChatGPT for the best of your category), Geology is the agency for it. You get weekly measurement across Google and the major AI engines plus a team that fixes product page structure, schema, content and citation gaps fast. Many DTC brands run Geology for organic and AI search alongside a paid and creative agency.