Rachel Whitmore

Digital Marketing Strategist & AI Content Specialist

Rachel Whitmore has spent the better part of fifteen years figuring out what makes people click, both literally and figuratively. She started as a copywriter at a mid-size insurance brokerage in Portland, Oregon, where she quickly realized that great writing meant nothing if nobody could find it. That realization sent her down the SEO rabbit hole, and she never really came back up.

Over the years, Rachel has built and led content teams in a lot of different industries. She spent four years as Head of Content at a SaaS startup that made customer retention software, where she helped grow the blog from a handful of monthly readers to a consistent source of inbound leads. After that she moved into consulting, working with clients in insurance, financial services, healthcare, and ecommerce. She's especially good at taking industries full of complicated terminology and turning them into content that ranks well and actually makes sense to a normal person reading it.

Rachel started experimenting with AI for content work early, using large language models for research, outlining, and first drafts back when most marketers were still figuring out what these tools could do. She's written a lot about what it's actually like to bring AI into an editorial process without letting quality or brand voice slip. She's practical about it. She sees AI as something that makes a good strategy better, not something that replaces having a strategy in the first place.

Generative engine optimization (GEO) has become a big part of her work in the last couple of years. The way people find content is changing fast because of AI-powered search, and Rachel helps businesses keep up. She works with clients in retail, local services, manufacturing, and B2B SaaS, making sure their content shows up whether someone is using traditional search, AI overviews, or conversational search tools.

Rachel has a background in communications and data analytics. She's spoken at several major search and content marketing conferences, and she writes regularly for industry publications. When she's not working on content strategy, she's usually hiking somewhere in the Pacific Northwest with her two rescue dogs, Scout and Pepper. She's also a serious spreadsheet person. Her content calendars are kind of famous among people she's worked with.

Rachel writes about SEO strategy, AI content workflows, GEO, content marketing for regulated industries, and how data and storytelling work together. She thinks the best content marketing doesn't feel like marketing at all.